Golf Business News – Inspiration Club opens to critical acclaim


The Inspiration Club, London’s newest golf course, opened to critical acclaim last week as the first golfers took to the fairways ahead of its official opening to the public on June 1.

Inspired by some of the greatest links courses and co-designed by world renowned links specialists Mackenzie & Ebert, the Inspiration Club was bathed in true links weather for its opening weekend. From wind, rain and biblical cloud formations on Friday, through bright sunshine and blue skies across the weekend, The Inspiration Club showed its first visitors every side of this unique new experience.

“We’ve been very careful not to call this a links course, but the shape of the fairways, the green complexes and the bunkering, certainly take inspiration from links.” said owner Tony Menai-Davis after an eventful opening weekend. “We’ve had every type of weather over the past few says, but the feedback has been consistently positive, particularly for the greens. Rick Shiels was the first person to play a round and he said in his podcast that they were some of the best greens he’s ever played on. I’ll take that from someone who has played Augusta!”

Located in Northolt, North West London, the Inspiration Club is a ten year project taken on by the Menai-Davis family, owners of the Shire, London. Following their successful partnership when creating the Shire, Seve Ballesteros agreed to take on the design of the Inspiration, before his untimely death in 2011. Tony then took on the project, shaping the land and laying out the course, before bringing in links specialist Tom Mackenzie and investing over £700,000 on 65 bunkers with bunkering experts EcoBunker. 

“It’s been a long project with many hurdles along the way, but what we’ve achieved here is something very special,” concludes Tony. “This was sloping farmland when we took it on. Every hump, hollow and run off has been created by the team. Through blood, sweat and some tears we’ve created an incredible golf course, and I’m delighted that our Inspiration is going to inspire golfers to play a style of golf that they won’t find anywhere without driving to the coast.”

Memberships for the Inspiration Club sold out two months prior to the opening, but the Inspiration welcomes visitors 7 days a week. Green fees range from £70-£90 and a special opening offer of a 4-ball for £250 (conditions apply).

For more information and to book a tee time, visit www.theinspirationclub.co.uk.



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